The best-selling book about negotiation has been relaunched in a brand-new fully updated and revised third edition. Themes it examines include technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, as well as Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond.

In the book, author Steve Gates, the founder of The Gap Partnership, demonstrates how power, process and behavior have tremendous impact on many negotiations, and how negotiators can shape them to optimize value for themselves, their organizations or their clients. 

The book's advice is proven and practical, and can be applied to real-world situations one step at a time, allowing readers to grow as negotiators in manageable increments. From maintaining a balanced perspective, to keeping ego in check and focusing on the interests and priorities of the other party, the book provides a complete framework to help readers maximize their position in each and every negotiation they participate in.

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